Joico Style Reform Matte Clay Hold is a strong-hold styling clay that provides a long-lasting, flexible matte finish. Its lightweight formula offers definition and texture without stiffness, making it perfect for creating natural, structured looks. Enriched with nourishing ingredients, it helps strengthen hair while providing humidity resistance. Ideal for short to medium-length hair, it allows for easy reworkable styling throughout the day. Perfect for a modern, matte, and effortlessly styled look.